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How to Effectively and Compliantly Advertise Clinical Trials to Potential Participants

Presented by Mel Johnson

Effectively advertising clinical trials open to enrollment at your research site can increase the success of your patient recruitment efforts. During this presentation, Mel Johnson, Marketing Director at Forte Research Systems will outline the basics of advertising a clinical trial to potential study participants, focusing on the steps necessary to determine your target audience and create engaging advertising materials.

Johnson will discuss strategies for posting on social media, examine when and where specific advertising materials are appropriate, and explain how your organization can build a strong online presence. Guest presenters, Wendy Tate, Director of Data Analytics at Nimblify Inc., and Beth Harper of Clinical Performance Partners will also add their expertise to the discussion. During the presentation, Tate will discuss when it is necessary to gain regulatory approval for recruitment materials as well as best practices for working with your IRB. Harper will add her insight on operational factors to consider when advertising for patient recruitment.

During this webinar you will learn:

  • Steps to determine your target patient population
  • Strategies for posting on social media
  • Types of advertising materials and when they are appropriate
  • Tips on engaging potential study participants online
  • What recruitment materials do/do not need IRB approval
  • How to prepare for patient recruitment at the operational level

Previously recorded: January 24, 2017
60 minutes

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